At Hurtig Lane, we believe that fashion and beauty should be sustainable, ethical, and cruelty-free. That's why we're on a mission to create high-quality, stylish products that align with our core values of animal welfare and environmental protection.By striking a balance between timeless elegance and modern aesthetics, we're able to deliver products that enhance our customers' wardrobes and represent the ethos of our vegan and sustainable brand.

Cerian & Michael

Hurtig Lane is a top-tier vegan fashion and beauty e-commerce brand that seamlessly marries ethical values with style and quality. We offer a wide range of products, from minimalist watches to cruelty-free makeup brushes, all crafted using sustainable materials and ethical production practices.

We were inspired to start Hurtig Lane after viewing the compelling documentary "Earthlings." We were deeply moved by the plight of animals and the impact that humanity is having on the environment.

We wanted to create a brand that would allow us to live in alignment with our values, and that would also inspire others to do the same.

Our Story

We founded Hurtig Lane in 2016 with a clear mission: to create sustainable and ethical fashion and beauty products that are also stylish and affordable. We believe that everyone should have access to high-quality products that are good for the planet and for the animals we share it with.

Our Values

At Hurtig Lane, we are guided by four core values:

  • Compassion: We believe that all animals deserve to be treated with respect and compassion. That's why we only offer vegan products that are cruelty-free and tested on humans only.
  • Sustainability: We are committed to reducing our environmental impact at every stage of the design, manufacturing, and packaging process. We use sustainable materials, such as recycled cotton and cactus leather, and we collaborate with ethical suppliers who share our core values.
  • Ethics: We believe that fair labor practices and ethical business practices are essential. We uphold high standards for workers' rights and environmental protection throughout our supply chain.
  • Quality: We are committed to offering high-quality products that our customers can love and trust. We use durable materials and construction methods, and we offer a satisfaction guarantee on all of our products.

Embracing the Vegan Lifestyle:

At the core of our brand ethos is dedication to animal welfare and the creation of cruelty-free products. Every item in our collection, from watches to accessories, is meticulously crafted using vegan-friendly materials to offer alternatives to animal-based leather and textiles.

Our uncompromising approach guarantees customers a guilt-free shopping experience, knowing that they're supporting a brand genuinely committed to protecting the rights of animals and the environment.

Ethical Production Practices:

Our ethical approach doesn't end with material selection; it permeates every stage of the design and manufacturing process.

We collaborate closely with a production team that respects and shares our core values. Our employees benefit from fair wages, reasonable working hours, and safe working conditions. We go above and beyond to uphold women's rights in the workplace, offering generous maternity leaves and opportunities for career growth.

Earth-conscious Manufacturing:

As a brand consistently seeking sustainable and eco-friendly solutions, we use vegan leather straps made from cotton-woven fiber and PU, integrating recycled materials and avoiding the use of PVC. Our packaging is also designed with the environment in mind, utilizing recycled cardboard, nylon, and minimal plastic waste to decrease environmental impact.


Our Products

Hurtig Lane's product lineup includes a wide range of vegan fashion and beauty essentials, including:

  • Watches: Our minimalist watches are made with vegan leather straps and durable stainless steel cases. They're perfect for everyday wear or for special occasions.
  • Makeup brushes: Our cruelty-free makeup brushes are made from recycled and sustainable materials, such as bamboo and recycled plastic. They're soft and effective, providing a flawless finish for your makeup.
  • Australian Pink Clay Mask: Our Australian Pink Clay Mask is a gentle and effective facial mask that is suitable for all skin types. It's made with natural ingredients, including Australian pink clay, which helps to detoxify the skin and reduce the appearance of pores.
  • Ethical jewelry line: Our ethical jewelry line is made from sustainable materials, such as recycled silver and recycled gemstones. The jewelry is also handcrafted by artisans who are paid fair wages and have safe working conditions.
  • Innovative cactus leather watch straps: Our cactus leather watch straps are a unique and sustainable alternative to traditional leather straps. Cactus leather is made from the nopal cactus, which is a fast-growing and renewable resource. The straps are also soft and durable, and they come in a variety of colors and styles.

Our Impact

By choosing Hurtig Lane, you can make a positive impact on the world in several ways. By supporting a brand that is committed to animal welfare and environmental protection.

Second, you reduce your own environmental impact by purchasing products made with sustainable materials and ethical production practices. Finally, help to promote a more conscious and ethical fashion and beauty industry.


Why Choose Hurtig Lane?

There are many reasons to choose Hurtig Lane as your go-to brand for vegan fashion and beauty. Here are just a few:

  • We're committed to sustainability and ethics. We use sustainable materials, collaborate with ethical suppliers, and minimize plastic waste.
  • We offer a wide range of high-quality, stylish products. From minimalist watches to cruelty-free makeup brushes, we have something for everyone.
  • We're affordable. We offer competitive prices on all of our products, making it easy for everyone to shop vegan and sustainable.
  • We have a strong customer service focus. We're here to help you find the perfect products for your needs and ensure that you have a positive shopping experience.


If you're looking for a vegan fashion and beauty brand that is committed to sustainability and ethics, Hurtig Lane is the perfect choice for you.

We offer a wide range of high-quality, stylish products at affordable prices. Shop our collection today and make a positive impact on the world!

At Hurtig Lane, we believe that everyone deserves to look and feel their best, without sacrificing their values. That's why we offer a wide range of stylish, high-quality vegan fashion and beauty products that are also sustainable and ethical.When you choose Hurtig Lane, you're not just shopping for a new outfit or makeup brush. You're making a statement about your commitment to a more compassionate and sustainable world.You're also joining a community of conscious consumers who are using their purchasing power to make a difference. Thank you for choosing Hurtig Lane. Together, we can create a better future for animals, the environment, and ourselves.